"It's one of the things people's mouths water over." "The biscuits are just unbelievable," Norberg said. Krispy Krunchy Chicken keeps its menu simple with bone-in fried chicken, tenders, honey-butter shrimp and biscuits. At the store level, it's double hand-breaded in proprietary breading. The brand uses all-fresh, never frozen chicken. The chicken is marinated in proprietary mild Cajun spices at the supplier, where it then goes to Sysco to be delivered to Krispy Krunchy Chicken locations. Many of the leadership team come in from other brands, and bring their expertise and experience to Krispy Krunchy Chicken.įried chicken is the brand's top seller, and it utilizes several poultry suppliers, including Tyson. "We're taking this brand that was founder-led and really putting in systems and processes." Norberg said the brand has taken the culture that Shapiro has built and "etched that into stone." There's a culture of just being a good human, and serving and supporting our operators." And there's a culture of winning together, and there's a culture of doing the right thing. … I think what's amazing about the culture at Krispy Krunchy is our team, our operators, they absolutely believe they are serving the best fried chicken out there. That culture is important to the brand, said Norberg. Main Post and Shapiro worked diligently to bring in a team of people that would keep the culture that been in the company since its inception. Though Main Post Partners took over in 2021, CEO Dan Shapiro was the one to help create the brand's direction over the past 10 years. They could not have been more supportive with the growing of the team, our strategies and giving us the resources we need to go to the moon, so to speak." "They are great partners, and they believe in partnerships. "They're 'not your father's private equity groups,'" said Norberg. In November 2021, private equity group Main Post Partners purchased the company. "It's a store within a store, if you will, and the majority of those in convenience stores." A "convenience store operator would buy the equipment for our program and then they buy our proprietary products - our chicken, our breading and things like that," Norberg said. The units are all licensed, not franchised, so there's no royalties or franchise fees. That's our claim to fame and what sets us apart." Operations "But it was really predicated on this mild, Cajun-flavored bone-in chicken, tender and biscuits. We're in some colleges and universities, casinos and now a handful of Walmarts," Jim Norberg, president of Krispy Krunchy Chicken, said in a phone interview. "Fast forward 34 years later, and we have about 2,800 stores primarily in convenience stores. At the time, there wasn't much fresh, hot food found in the stores aside from the roller hot dogs and microwaved burritos. The brand was founded in 1989 by Neal Onebane, a Cajun who starting playing around with a chicken recipe for the convenience stores he owned with his family. Jim Norberg, president of Krispy Krunchy Chicken. But Krispy Krunchy Chicken is revving up to be a solid player in the QSR industry by selling bone-in chicken in convenience stores. Over the past 34 years, there's been a quiet entry into the chicken wars, and you've probably overlooked it.
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